What's your nonprofit organization's brand? Wait, what's a brand at all? Why is it important for your organization's marketing and communications? And, how can you achieve it? Take a look at the presentation slides and transcripts below to follow Network for Good's Katya Andresen as she walks through the ins and outs of nonprofit branding. What you should expect to take away:
- Principles and laws of branding
- Why branding is important to your organization
- Examples of who's doing it well
