Today is an exciting time in business for both nonprofit organizations and for-profit companies. Social causes are getting a great deal of media attention as consumers are demanding companies take an interest in the welfare of society. More and more research is showing that consumers want to purchase from companies that care about their causes. Meanwhile, companies are regularly looking for unique ways to reach new markets and become more profitable.

Nonprofit organizations can provide a way for companies to meet this need while furthering their own missions. Consumers' heightened interest in social causes has provided an opportunity for collaboration between nonprofits and for-profits, helping companies expand markets and reach more consumers while supporting nonprofit organizations and their causes.

Mikel Smith Koon, President of Mosaik Strategies, LLC, has worked with companies and nonprofit organizations for years guiding them toward effective, mutually beneficial collaborations. Download the transcript(s) and supporting documents to learn more about her discussion on these topic areas:
  • Principles of successful nonprofit/for-profit collaborations
  • How to apply these principles to your organization and make them work for you
  • Specific tactics including matching grants, focusing on companies within the community, community involvement, employee support, etc.