For many nonprofits, email outreach is an indispensible form of communication between you, your donors and your potential donors. Learn what to send, what to say, how to say it and more.
Are you looking to get better results from your email fundraising campaigns? Here are eight tips that will help you write fundraising emails with great results.
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in...
Lyris HQ has a great a white paper "Email Subject Lines: 15 Rules to Write Them Right," which highlights the make-or-break importance of subject lines. It's well w
It doesn't feel good to look at something that should reflect you and not see yourself. My alma mater, Haverford College, earlier this year sent me a bad email appeal. I lamented this poorly led...
Here are six great, easy steps to improving your email outreach that Anne Holland presented at Marketing Sherpa's Email Summit: Opt-ins - Make it easy for people to sign up to hear from your nonprofit...
Nonprofits are confronted with many of the questions that any other enterprise, small or large, often ponders: How do I connect with my customers? Which communication vehicle will provide my organization...