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The Challenge

Nonprofit Marketing

How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and in this section you can learn the tricks of the trade for doing it well.

Good Marketing Campaigns in 7 Steps

By Katya Andresen: Nov 21, 2007

A marketing campaign is a coordinated, concerted, multi-channel effort to get certain people to take an action. Below are seven universal principles of successful marketing campaigns which you can apply to marketing your nonprofit to any audience:

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Our Most Popular Articles

Nonprofit Marketing

Good Marketing Campaigns in 7 Steps

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