How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and in this section you can learn the tricks of the trade for doing it well.
A marketing campaign is a coordinated, concerted, multi-channel effort to get certain people to take an action. Below are seven universal principles of successful marketing campaigns which you can apply to marketing your nonprofit to any audience:
While the overall investment in marketing amid nonprofits has grown substantially over the years, the general comfort level with marketing among nonprofit executives has not yet caught up. Indeed...
When you sit down to view your nonprofit organization's website, you should be able to locate the donate button in one to two seconds. One Mississippi... Two Mississippi... Time's up! That's it....
You've got your eye on the year-end fundraising prize: Hitting your numbers. You're even planning ahead and getting ready for fourth-quarter fundraising appeals during the summer months. (If you...