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Fundraising
Article Index
10 Best Practices to Increase Email Response Rates for Fundraising
A Procrastinator's Guide to Year End Fundraising
10 Steps To Re-infusing Passion Into Your Organization
10 Ways to Win a Corporate Partner
13 Secrets of Holiday Fundraising Online
13 Tips for Raising Money Online
2008 eNonprofits Benchmarks Study
33 Ideas that Change the Fundraising Game
4 Ways to Attract Donors Online
5 Ways to Improve Your Call to Action
6 Steps for Getting Started with Email Fundraising
7 Steps to a Relevant Fundraising Offer
7 Things to Do for the Holiday Fundraising Season
8 Tips for Email Fundraising
A Few Good Examples of Widgets
A Procrastinator’s Guide to Year-End Fundraising
A Rookie’s Guide to Online Fundraising & Marketing
Accept Online Donations
Acquiring New Donors Online
Affordable New Tools and Strategies for Online Activism
America's Giving Challenge - $500,000 in Grants to be Awarded!
Annual Survey of State Laws Regulating Charitable Solicitations
Benchmark Data for Online Giving
Case Study: Adbusters Media Foundation
Case Study: Bluewater Network
Case Study: Commercial Alert
Case Study: Community Voice Mail
Case Study: Grist Magazine
Case Study: LandChoices
Case Study: National Council of La Raza
Case Study: Peaceful Tomorrows
Case Study: Ruckus Society
Case Study: StopTheWar.com
Case Study: The Heifer Project
Case Study: The Red Cross
Change the Way You Look at Fundraising
Combining Mission, Benefits, and Personality: The Importance of the Message Triangle
Constructing Your Call to Action: 5 Necessary Attributes
Crafting your Call to Action: Why me? Why now? What for?
Create an Online Fundraising Plan - Step 1: Work Your Website
Create an Online Fundraising Plan - Step 2: Evolve Your Emails
Create an Online Fundraising Plan - Step 3: Match Up Your Online and Offline Marketing
Create an Online Fundraising Plan - Step 4: Know Your Numbers
Creating Compelling Experiences of Persuasion
Cultivating Donors Online
Cultivating Donors Online: The “Field of Dreams” Problem and How to Fix It
Determine Your Organization's "Onliness" (Only-ness)
DonateNow Mashup Challenge sponsored by the Case Foundation
Donors Warm Up to Online Giving
Drilling for the Truth: The Power of Testing in Fundraising
eCampaigning Best Practices and Emerging Tactics
Event 101 for Fundraisers
Examples of the Good and the Bad in Online Fundraising Appeals
Finding Prospects, Building Relationships, Enticing Investors
Four Guidelines for Your Nonprofit’s Online Fundraising Website
Four Parts of a Great Fundraising Appeal
Four Questions to Always Answer for Your Donors
Four Steps to More Donations
Free Online Fundraising Services Available for New Mexico Nonprofits
Gesu School
Get R.E.A.L.: Four Steps to a Successful Fundraising Plan
Going beyond Fundraising Appeals to Reach an Online Goal
Handling the Challenge of Holding Events
Holiday Fundraising Buttons
Holidays in July: Get a Jump on End-of-the-Year Fundraising
How Crisis Compels Donors to Give Online: A Study on Disaster Giving
How Suite It Is: The Story of One Nonprofit's Online Fundraising Switch and Success
How to Approach Your Old and New Donors
How to Ask for Donations
How to Get the Attention of 9,000 People in 1 Week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps
How to Revolutionize Your Special Events
How to Tell Your Story: Tips for Better Storytelling, Fundraising Success and Media Glory
How to Write a Fundraising Letter
Injecting Passion into Your Appeal
Integrate Email Into Your Fundraising Mix
Integrating Online and Offline Fundraising
Internal Organization Changes to Improve Fundraising
Invite Your Supporters to Fundraise for Your Organization
Kiva in Second Life: Interview With Official SL Volunteers
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Last-Minute Giving
Network for Good Basic DonateNow versus PayPal
Network for Good Custom DonateNow by the Numbers
Network for Good to Acquire ePhilanthropy Foundation
New Donor Bonding: The Amazing Value of Loyal Donors
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
Online Fundraising Case Study: Dance Theatre of Harlem
Online Fundraising Handbook
Online Fundraising in 10 Easy Steps
Online Fundraising in 10 Easy Steps
Online Fundraising Tactics – What Works?
Online Monthly Giving: A Review of Nonprofit Programs
Planning Your Online Fundraising Program
Report: Can donation page optimization boost online giving?
Review of Recent Online Communications Benchmarks Studies
Sample Online Fundraising Plan
Sarah Bunting Shows Us All That Personal Fundraising Works!
Six Bad Habits of Ineffective Fundraisers
Six Steps to a Better Event
Social Proof and Fundraising
Successful Email Fundraising on a Budget
Tapping the Corporate Dollar: The ROI for Nonprofit/For-profit Collaborations
The Art of the Online "Ask"
The Future of Online Fundraising
The Secret to Getting People to Give: 15 Reasons Why People Donate
The Three Pieces of Background You Need Before You "Make the Ask"
The Wired Fundraiser: A Study on Technology and Online Fundraising
The Young and The Generous: A Study of $100 Million in Online Giving
Think Big and Keep it Simple to Improve Fundraising
Three Common Nonprofit Diseases, and How You Can Cure Them
Three Common Problems and Five Easy Solutions for Cultivating Donors Online
Three Tests to Improve Your Website and Donation Process
To Increase Charitable Donations, Appeal to the Heart -- Not the Head
What is the average size for a board of directors?
What Network for Good Services Will Do for Your Organization
What You Need to Remember When Planning an Event
When Were You Last Inspired to Donate?
Who Gives Money Online?
Why Personal Fundraising Works
Why Vivid Storytelling Inspires Giving
Why You Need the Wired Wealthy
Social Networking
Article Index
10 Reasons Why Every Nonprofit Must Have a Blog
11 Steps to Success with Social Networking
24 Hours for Darfur User-Generated Video Campaign
5 Tips for Making the Dive into Social Networking
7 Facebook Essentials Nonprofit Marketers Need to Know
7 Tips to Make Your Charity Badge a Success
8 Secrets of Effective Online Networking
A Beginner's Guide to Facebook
A Few Good Examples of Widgets
America's Giving Challenge - $500,000 in Grants to be Awarded!
Are Nonprofits Endangered on Facebook?
Are Your Target Audiences Omnivores, Connectors, Mobile Centrics or...?
Care2 Join an Online Community?
Catch Up On the Times and Use Web 2.0 to Your Nonprofit’s Advantage
Causes on Facebook
Causes on Facebook: Everything You Need to Know About Using Facebook as a Nonprofit Marketing Tool
Change Status: Facebooking and Twittering for a Better World
Change the World by Working in a Virtual One: Interview with Barry Joseph
Change the World by Working in a Virtual One: Interview with Dave Pentecost
Change the World by Working in a Virtual One: Interview with Evonne Heyning
Change.org and NetworkforGood.org Launch Partnership to Extend Social Networking Technology to 1.5 Million Nonprofits
Change.org FAQ
Connecting Metrics to Action
Courting Bloggers for Your Cause
Determining Your Social Network Needs
Everybody's Talking about You -- Why Your Nonprofit Needs to Listen, and Listen Hard
Fads, Trends and Preparing the Faith-based Organization for the Future: Interview with Jay Gary
Great Example of an Advocacy Widget: 18seconds.org
How Blogging Changes Things
How Nonprofits Can Use Facebook
How Technology is Making Online Fundraising “Good to go”: 5 Quick Tips
How to Get the Attention of 9,000 People in 1 Week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps
How to Use MySpace to Raise Awareness: Three Nonprofit Organizations Share Their Experiences
How to Use Social Networking Websites
Introduction to Second Life
Invite Your Supporters to Fundraise for Your Organization
Involving Your Audience—Upstream!
Is the Web Still a Windfall for Nonprofits?
Kiva in Second Life: Interview With Official SL Volunteers
Make it Easy for Online Readers to Spread the Word
Nonprofit Leaders Who Blog
Online Entertainment Bits and Bytes
Promote Your Cause on Facebook in Six Easy Steps
RE3.org - Using Social Media for Social Marketing Success
RSS for Nonprofits: Web Content On Your Terms
Seven Steps to Graphing Your Facebook Strategy
Seven Tips for Running a MySpace Campaign
Should Your Organization Use Social Networking Sites?
Show Me the Numbers: Can Group Fundraising Help You?
Social Marketing Basics
Social Media Starter Pack
Social Networking – What’s Real?
Starting a Cause on Facebook
The 10 Commandments of MySpace Advocacy
The CDC’s Second Life: A Best Practice for Social Networking
The Five Minute Guide to Social Networking
The Future of Online Fundraising
The Six Steps to Winning Hearts and Minds on Web 2.0
The Wired Fundraiser: A Study on Technology and Online Fundraising
Tips for Youtube and Google Checkout
Using Social Networking Tools: Advice
Using Social Networking Tools: Best Practices from SaveGuimaras
Using Social Networking Tools: Resource List
Web 2.0 Adoption by Nonprofits
Web 2.0 Eludes Many Nonprofits
What does Web 2.0 Mean For Your Nonprofit?
What Every Smart Non Profit Needs To Know About Web 2.0
What is Twitter and What Can a Nonprofit Do With It?
Why Bother With “Membership” In The Future?
Why Personal Fundraising Works
Why You Must Use RSS – And How to Start
Widgets: The New Black – More Useful Than Ever for Nonprofits
Your Supporters Are Your Best Spokespeople with Web 2.0
YouTube Tips for Nonprofits
Web Site 101
Article Index
10 Must Haves for an Effective Website
10 Principles Of Effective Web Design
10 Steps to Being Found on Search Engines
10 Things Every Nonprofit Executive Needs to Know about IT
10 Tips to Improve Your Nonprofit Website
10 Top Tips to Make your Website Search Engine Friendly
13 Secrets of Holiday Fundraising Online
2007 Nonprofit Marketing Survey Findings
4 Basic Website Tweaks
A Guide to Search Engines and Web Directories
A Procrastinator’s Guide to Year-End Fundraising
Acquiring New Donors Online
Are You a Crate & Barrel Nonprofit?
Best Internet Marketing for a Cause 2006
Case Study: Community Voice Mail
Case Study: The Heifer Project
Connecting Metrics to Action
Create an Online Fundraising Plan - Step 1: Work Your Website
Cultivating Donors Online: The “Field of Dreams” Problem and How to Fix It
Cultivating Offline Donors Online
Does Your Web Site Suck?
Eight Things Your Home Page Must Have
Eight Ways a CMS Can Help with Search Engine Optimization
Five Deadly Sins of Website Design
Five Principles to Design By: Guidance for Creating Designs that Work
Four Guidelines for Your Nonprofit’s Online Fundraising Website
Four Questions to Always Answer for Your Donors
Four Steps to More Donations
Getting Started: Creating a Website
Google AdWords for Nonprofits: 10 Tips About Keywords
How to Check Your Website on Different Browsers
How to Develop an Internet Strategy
How to Start a Website for Your Organization
I’m in Love…With Google Analytics
Keep Your Visitors Involved and Coming Back
Key Words For Donors To Find You On The Web: An Overview
Key Words For Donors To Find You On The Web: Step by Step Guide
Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 1: Keywords
Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 2: Blogs
Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 3: Links
Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 4: Outreach
New Year’s Resolutions
Online activism 101
Our Website Stinks! Tips & Secrets for a Successful Redesign
Planning Your Online Fundraising Program
Provide the Content Your Audience Craves
Report: Can donation page optimization boost online giving?
Running an Online Advocacy Campaign
Search Engine Marketing 101
Spend Your Website Dollars Wisely
Ten Things That Will Make or Break Your Web Site
The Art of Easy
The No-Neck View of the World: Network for Good Heeds its Own Advice
Three Tests to Improve Your Website and Donation Process
Tips for an Effective Contact Us Page
Tips from the Worst Websites
Using Cookies on Your Website
Using Message Boards to Build Community
Website 101 for Fundraisers
When Were You Last Inspired to Donate?
Why Do You Need To Be Online?
Why You Must Use RSS – And How to Start
Email 101
Article Index
10 Best Practices to Increase Email Response Rates for Fundraising
Email Marketing Summit 2008 Report: Marketers Reveal Latest on Office Politics, Messages, Deliverability, Segmentation
10 Steps to Setting Up an Email Template in EmailNow
10 Tips to Not Get Deleted
13 Tips for Raising Money Online
15 Secrets to Great Subject Lines
4 Ways to Attract Donors Online
5 Email Reply Do’s and Don’ts
5 Steps to Email Marketing
6 Steps for Getting Started with Email Fundraising
6 Steps to Better Email Outreach
7 Tips to Move Your Print Newsletter to Email
8 Tips for Email Fundraising
9 Email Do's and Don'ts for the Sender
Bring Your e-Newsletter from Snoring to Soaring
Building Your Email List
Capture an Email Address, Start a Relationship: 4 Tips for Getting Proactive about Building Your House File
Case Study: Bluewater Network
Case Study: Community Voice Mail
Case Study: Grist Magazine
Case Study: National Council of La Raza
Case Study: StopTheWar.com
Case Study: The Nashville Peace and Justice Center
Choosing the Right Email Service Provider for You
Create an Online Fundraising Plan - Step 2: Evolve Your Emails
Create Personas to Bridge the Gap with Target Audiences
Cultivating Offline Donors Online
Developing Successful E-Newsletters
Digging into eNewsletters
Do Email Silences Matter?
Email Signatures: A Missed Marketing Opportunity
Emaily Post’s Guide to Online Decorum
Examples of the Good and the Bad in Online Fundraising Appeals
Formatting Your Emails
Four Principles for Making Your Newsletter a Powerful Fundraising Tool
Get to Know Your Audience via Your E-News Welcome Email
Going beyond Fundraising Appeals to Reach an Online Goal
How to Create E-mail Messages that Get Attention
How to Get More from Email
I Love Receiving the Newark Museum's E-News
Integrate Email Into Your Fundraising Mix
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Planning Your Online Fundraising Program
Quick Tips on Great Email Subject Lines
Successful Email Fundraising on a Budget
The 2 Trickiest Things about Email Marketing
The Two Words You MUST Include in All Your Outreach
Tips for Including Images in HTML Emails
Understanding Email Service Providers
Why Open Rates are Dropping and What it Means for You
Your Checklist for A Successful Email Marketing Campaign
Your Nonprofit and Email: A Perfect Match
Donor Databases
Article Index
10 Common Mistakes in Selecting Donor Databases (And How to Avoid Them)
All You Need to Know about Choosing a Donor Database
Be Your Donor Day
Becoming Donor-Centric: Segmentation
Benchmark Data for Online Giving
Build Your House (file)...and Keep It Tidy, Too
Choosing a Donor Database
Choosing Donor Software: Things to Remember
Comparing Lower-Cost Online Integrated Applications
Creating the Constituent-Centric Organization: The Benefits of Constituent Relationship Management (CRM)
Cultivating Donors Online: Becoming Donor-Centric
Customer Service for Nonprofits
Do Email Silences Matter?
Doing Donor Management Right: Expert Advice
Donor Database Implementation Checklist
Donor Management Software
Evaluating Your Donor Management Software
Excelling Past Excel: Commonweal Institute’s Switch to the Donor Management Suite
Finding Prospects, Building Relationships, Enticing Investors
Four Steps to Selecting Donor Management Software
Get the Suite
How Suite It Is: The Story of One Nonprofit's Online Fundraising Switch and Success
In Search of CRM Part 1: Understanding Constituents and Processes
Injecting Passion into Your Appeal
Integrating Online and Offline Fundraising
Is Salesforce.com right for your Nonprofit?
Keeping Info in Your Donor Database
Making Order Out of Chaos Part I: Database Reports as Proof of Effectiveness
Making Order Out of Chaos Part II: How Databases Can Help You Grow
Making Order Out of Chaos Part III: Exploring the Different Types of Databases
Strategies for Implementing a Donor Database
The 2 Trickiest Things about Email Marketing
The Make A Wish Foundation Attracts Donors with First National Campaign
Tracking Constituents in Small and Mid-Sized Organizations: Database 101
Using Cookies on Your Website
Using Message Boards to Build Community
Who Gives Money Online?
Why Building Your Own Database Should Be Your Last Resort
Nonprofit Marketing
Article Index
10 Tips for Writing Your Story
10 Ways to Engage Constituents Online
13 Tips for Pitching Your Story
24 Hours for Darfur User-Generated Video Campaign
3 Tips for Improving Newsletters
5 Elements of a Good Story
5 Ways to Conduct Free Marketing
5 Ways to Improve Your Call to Action
7 Tips for Generating News Coverage
7 Ways to Improve Your Storytelling
A Free Picture Is Worth a Thousand Dollars
A Guide to Search Engines and Web Directories
Are Your Target Audiences Omnivores, Connectors, Mobile Centrics or...?
Authenticity Invites Audiences to Connect with You
Be Careful What You Call Your Audience
Becoming Donor-Centric: Segmentation
Best Internet Marketing for a Cause 2006
Branding Isn't Just for Cattle: Tips for Managing your Nonprofit's Brand
Branding Your Nonprofit: An Investment in Your Tomorrows
Budgeting For Your Internet Strategy
Building Communications Capacity
CANFit Getting Kids Healthy in California
Collective Lens: Photography for Social Change
Crafting your Call to Action: Why me? Why now? What for?
Create an Online Fundraising Plan - Step 3: Match Up Your Online and Offline Marketing
Create Personas to Bridge the Gap with Target Audiences
Cultivating Donors Online
Cultivating Donors Online: Becoming Donor-Centric
Determine Your Organization's "Onliness" (Only-ness)
Developing a Strategic Communications Plan
Driving Traffic to Your Website
eCampaigning Best Practices and Emerging Tactics
Email Signatures: A Missed Marketing Opportunity
Emaily Post’s Guide to Online Decorum
Everybody's Talking about You -- Why Your Nonprofit Needs to Listen, and Listen Hard
Five Steps to Cutting through Communications Flash, Floam and Fluff
Forget Activities; Think Accomplishments for Annual Reports
Four Parts of a Great Fundraising Appeal
Four Parts of a Great Message
Four Steps to Finding the Right Name
Getting Past the No Budget Myth
Good Marketing Campaigns in 7 Steps
Google AdWords for Nonprofits: 10 Tips About Keywords
Google Grants for Nonprofits: Getting Started
Handling the Challenge of Holding Events
Help! I Have No Marketing Budget!
Help! My Boss Hates Marketing!
How Nonprofits Can Get the Most out of Flickr
How to Ask For Action
How to Be a High-Impact Organization
How to Communicate to Men Who Scan, Women Who Probe -- Findings from the Pew Internet and American Life Survey
How to Defend Your Marketing Budget
How to Do Grand-Plan Marketing 90 Days at a Time (Case Study)
How to Get Your Board and Administrators to Support Marketing
How to Launch Your New & Improved ‘Anything’
How to Revolutionize Your Special Events
How to Use MySpace to Raise Awareness: Three Nonprofit Organizations Share Their Experiences
How to Write a Fundraising Letter
How to Write a Human Interest Story
Involving Your Audience—Upstream!
Is Marketing Slimy?
Is the Web Still a Windfall for Nonprofits?
It's Not What You Say, It's How You Say It (and How You Make Your Audiences Feel)
Key Words For Donors To Find You On The Web: An Overview
Key Words For Donors To Find You On The Web: Step by Step Guide
Listening To the Bad and Using It for Good
Make it Easy for Online Readers to Spread the Word
Make Your Ideas Stick
Make Your Messages Stick – With Made to Stick
Making the Most of Your Limited Marketing Resources
Media Habits of 12-24 Year-Olds vs. 25-54 Year-Olds -- Key to Shaping Your Nonprofit Marketing Agenda
My Life as a Failure
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
Organizing Your Nonprofit Marketing Plan
Promote Your Cause on Facebook in Six Easy Steps
Re-Active Marketing: Nonprofits Beware
RE3.org - Using Social Media for Social Marketing Success
Search Engine Marketing 101
Sell the Issue, then Your Organization to Better Connect with Your Audience
Six Steps to a Better Event
Smart Chart 3.0: A Tool to Help Nonprofits Make Smart Communications Choices
Social Marketing Basics
Social Networking – What’s Real?
Spreading Your Nonprofit's Message with Google Adwords
Steal, Steal, Steal That Corporate Savvy
Take your Message to your Audience
Tear It Down and Virtual Guantanamo: Two Examples of Virtual Advocacy
The Activation Point
The Art of Easy
The Art of the Online "Ask"
The Brand Gap: How to Bridge the Distance Between Business Strategy & Design
The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered
The Kiwi’s Fleeting Flight
The No-Neck View of the World: Network for Good Heeds its Own Advice
The Power of One – Take Michael Moore’s Lead in Putting One Person’s Story to Work
The Secret of “Me Marketing” vs. “You Marketing”
The Seven Things Everyone Wants: What Freud and Buddha Understood (and We're Forgetting) about Online Outreach
The Sound of the Genuine
Think Big and Keep it Simple to Improve Fundraising
Three Common Problems and Five Easy Solutions for Cultivating Donors Online
Top Five Questions about Nonprofit Annual Reports
Twelve Tips for Gaining Awareness
What to Do About the Lists in Your Annual Report
What You Need to Remember When Planning an Event
What's Different about Your Nonprofit?
What's the Difference Between Mission and Vision?
Why Nonprofits Need Strong Taglines
Why Traditional Strategic Planning Isn't Strategic
Why Vivid Storytelling Inspires Giving
Word-of-Mouth: One Marketing Strategy You're Using Without Knowing It
Writing Your Annual Report in Five Easy Steps
Your Supporters Are Your Best Spokespeople with Web 2.0
Training
33 Ideas that Change the Fundraising Game
Event 101 for Fundraisers
How to Tell Your Story: Tips for Better Storytelling, Fundraising Success and Media Glory
Successful Email Fundraising on a Budget
Crafting your Call to Action: Why me? Why now? What for?
Cultivating Donors Online
Website 101 for Fundraisers
Creating Compelling Experiences of Persuasion
A Procrastinator's Guide to Year End Fundraising
11 Steps to Success with Social Networking
How to Use Social Networking Websites
Bring Your e-Newsletter from Snoring to Soaring
Online Fundraising in 10 Easy Steps
Make Your Ideas Stick
Causes on Facebook: Everything You Need to Know About Using Facebook as a Nonprofit Marketing Tool
All You Need to Know about Choosing a Donor Database
A Rookie’s Guide to Online Fundraising & Marketing
Strategies for Implementing a Donor Database
Creating the Constituent-Centric Organization: The Benefits of Constituent Relationship Management (CRM)
Doing Donor Management Right: Expert Advice
Our Website Stinks! Tips & Secrets for a Successful Redesign
Tapping the Corporate Dollar: The ROI for Nonprofit/For-profit Collaborations
Branding Isn't Just for Cattle: Tips for Managing your Nonprofit's Brand
Spreading Your Nonprofit's Message with Google Adwords
The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered
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